Create brand value with marketing strategies tailored to the agri-food industry

Marketing products in the agri-food sector takes a well-honed strategy. Larouche AGRO understands the challenges you face.

Our most recent article

The influence and impact of an employer brand

In today’s tight labour market, employer branding has become a hot topic.
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Larouche Marketing Communication welcomes Claude Desrochers as Chief Strategy Officer

Larouche Marketing Communication is thrilled to announce Claude Desrochers as the agency’s new Chief Strategy Officer.
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Changes in the traditional and digital media landscapes

Traditional and digital media are not in competition: they actually complement one another.
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Larouche Marketing Communication becomes a major partner of Startup Weekend Quebec

Larouche Marketing Communication is thrilled to sponsor the 7th annual Startup Weekend Québec, which will take place from November 17 to 19 at Université Laval.
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NAFTA The next round of negotiations

Negotiations have kicked off regarding the NAFTA agreement—and finding middle ground seems to be increasingly difficult.
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First impressions count Why your website matters for your business web 

Your website should reflect your company’s positioning, unique selling proposition and values.
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How Digitally Mature Are You?

In the debate over how to revitalize manufacturing, the implementation of digital technologies is a core concern.
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Leverage your digital strategy to boost your exports

When you decide to export your products, having a competitive advantage with your production efficiency, pricing and timelines can make a huge difference in foreign markets.
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DESIGN  Do you really need to follow the trends?

According to a recent study conducted by Microsoft, the average attention span of a human has decreased by 33% over the past 15 years.
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Coop Agrilait gears up in response to influx of european cheeses

Coop Agrilait has taken action in response to the massive influx of European cheeses by choosing Larouche Marketing Communication as its agency of record.
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Why measuring your marketing ROI is so important

Businesses calculate their returns on investment (ROIs) on many different departmental projects.
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Our Time at the 2017 STELA Colloquium

Université Laval’s Dairy Science and Technology Research Centre (STELA), a member of the Institute of Nutrition and Functional Foods (INAF), held its colloquium on May 29–30.
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Why Hire a Communication Agency Instead of Doing the Work Internally?

Outsourcing is a collaborative business technique between two companies where one company hires another to handle a part of its activities.
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Larouche Helps T-CAAN to Work Harder

T-CAAN, Canada’s largest and most extensive network of independent advertising, marketing and communication agencies, held its annual conference this week.
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Globalization at the Brink? Interview with Peter Hall – Chief Economist at EDC

On May 25, Peter Hall, Chief Economist at Export Development Canada (EDC), was in Quebec City to give his annual presentation “Let’s Talk Exports”.
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How you can prepare to comply with Canada’s new anti-spam legislation

Beginning on July 1, 2017, Canada’s anti-spam laws will come into full effect.
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Food marketing 3 tips to stand out from the crowd

Marketing is an absolute must in the food industry.
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Tips to inciting your employees to become brand ambassadors

Did you know that employees are probably your company’s best ambassadors?
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Larouche ends Stéphane Veilleux’s life—as a freelancer

After two months of watching Stéphane Veilleux prowl the agency’s hallways, Jean-François Larouche decided it was time to convince him to become his new creative director.
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En shooting à Montréal pour notre client @praticopratiques avec le talentueux @gabrielrancourt! #shootingphoto #agencylife #viedagence #beauprojet #marketing #communication