As part of the update of its laminate line, Elmwood, a high-end kitchen cabinetry manufacturer, entrusted Larouche for the conception of its product launch targeted at their dealers in Canada and in the United States. The concept: highlighting the refinement and texture of laminates in a highly aesthetic visual approach. Product photos were taken, perfectly complementing the tone of the launch slogan, “The Art of Textures.” The deployment includes materials for retailers as well as a diversified digital activation: social media content and advertisements, newsletters, and blog articles.
