Did you know that one in four workers will need disability insurance before the age of 65? Based on this observation, Larouche created the campaign “There’s a better way to protect your future” for Lawyers Financial, a leader in insurance and investment solutions for legal professionals. The creative concept humorously presents disability insurance as a much more effective alternative than bubble wrap to protect one’s income. Larouche designed and executed the entire campaign, from the message to the visuals deployed on various digital platforms.
