INSIGHTS

Here, you'll find our latest articles. Come back often or sign up for our newsletter to get the latest trends and news in your industry.

Our most recent article
2018-06-20

Steel and Aluminum Support the B2B2C chain

On June 11, the Minister of the Economy, Science and Innovation, Dominique Anglade, announced to nearly forty companies in the steel and aluminum sector that the Government of Quebec will support their activities via its ESSOR program.
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2018-06-08

A wind of change for SOCOM

On June 5, at their Annual General Meeting, members of the Society of Communicators of Quebec (SOCOM) elected a new presidency at the head of the organization.
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2017-05-04

Challenges and opportunities in the agri-food industry

Quebec’s agri-food industry is experiencing an unprecedented boom.
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2017-07-13

DESIGN  Do you really need to follow the trends?

According to a recent study conducted by Microsoft, the average attention span of a human has decreased by 33% over the past 15 years.
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2017-08-17

First impressions count Why your website matters for your business web 

Your website should reflect your company’s positioning, unique selling proposition and values.
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2017-03-09

Grow your business by adopting a digital strategy

In this day and age, can you still envision taking all of your orders by phone, updating your inventory manually, or using a print map to find your way?
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2017-03-16

The advantages of agritourism for your business

Have you ever considered agritourism for your business?
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2017-02-16

10 marketing-communication initiatives you need to plan to export to foreign markets

Exporting internationally is not a decision that you can take lightly.
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2017-01-19

2017 economic perspectives How you can plan your commercialization efforts for maximum impact

As the new year is already underway, many businesses are wondering what’s in store for 2017.
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2017-02-02

2017 graphic design trends

At the beginning of each year, each industry predicts the trends that will impact the months to come.
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2016-10-26

4 marketing trends in the agri-food industry

Over the past few years, we have noticed some major marketing trends in the agri-foody industry.
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2017-02-02

Best practices for writing on the web

Writing for the web is much different than other types of writing.
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2016-10-26

Buying local A lasting trend?

For the past few years, “buy local” has become a major trend in the food industry.
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2017-10-10

Changes in the traditional and digital media landscapes

Traditional and digital media are not in competition: they actually complement one another.
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2016-10-26

Changing your brand 5 things to remember

Do you feel as though your brand no longer represents your company or it hasn’t evolved with your vision?
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2017-02-28

Choosing between an agent and distributor for your sales abroad

Your marketing strategy dictates the way you will sell, distribute and deliver your products in another country.
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2017-07-13

Coop Agrilait gears up in response to influx of european cheeses

Coop Agrilait has taken action in response to the massive influx of European cheeses by choosing Larouche Marketing Communication as its agency of record.
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2017-04-06

Corporate social responsibility A must for all companies

Today, people are much more aware and wary of what public figures, the media and companies communicate to them.
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Design and impact

2017-04-27

Ecommerce How you can build consumer trust

According to a study carried out in 2016 by eMarketer, 44% of Canadians are still wary of making online purchases.
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2017-05-18

Food marketing 3 tips to stand out from the crowd

Marketing is an absolute must in the food industry.
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2016-12-07

Four marketing trends to plan for in 2017

Any company looking to succeed must develop a solid and actionable marketing strategy that is aligned with its business plan.
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2017-05-31

Globalization at the Brink? Interview with Peter Hall – Chief Economist at EDC

On May 25, Peter Hall, Chief Economist at Export Development Canada (EDC), was in Quebec City to give his annual presentation “Let’s Talk Exports”.
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2017-08-10

How Digitally Mature Are You?

In the debate over how to revitalize manufacturing, the implementation of digital technologies is a core concern.
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2016-12-07

How to compete now that the Trans-Pacific Partnership (TPP) has been signed

On February 4, 2016, 12 countries, including Canada, signed an agreement to create the largest free-trade zone in the world.
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2016-12-01

How to stand out at a tradeshow

In order to stay ahead of the competition and attract attention during a tradeshow, it’s important for your company to remain on top of the latest trends and be properly equipped to organize your next event.
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2017-05-25

How you can prepare to comply with Canada’s new anti-spam legislation

Beginning on July 1, 2017, Canada’s anti-spam laws will come into full effect.
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2018-04-04

Image de Mark B2B agency joins Larouche Marketing Communication

Québec’s B2B marketing communications sector is about to change over the next weeks.
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2018-06-05

Internships at Larouche Marketing Communication; A unique experience

At Larouche, we have the habit of integrating interns into our team.
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2017-03-17

Jean-François Larouche Honorary President of the Gala de la relève en communication

On March 16, 2017, the Pierre Lassonde Pavilion at the Musée national des beaux-arts du Québec, played host to the Gala de la relève en communication.
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2018-09-12

Larouche Marketing Communication creates brand-new visual identity for Fromagerie de I’Isle-aux-Grues

Already renowned for its high-quality products, Fromagerie de l’Isle-aux-Grues recently launched six new fine cheeses for cheese shops and other gourmet stores.
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2018-02-01

Larouche Marketing Communication welcomes Claude Desrochers as Chief Strategy Officer

Larouche Marketing Communication is thrilled to announce Claude Desrochers as the agency’s new Chief Strategy Officer.
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2017-03-30

Leitao’s budget Businesses come out big winners

On March 28, 2017, Carlos Leitao unveiled Quebec’s 2017-2018 budget, which Premier Philippe Couillard described as the “budget of hope”.
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2017-07-27

Leverage your digital strategy to boost your exports

When you decide to export your products, having a competitive advantage with your production efficiency, pricing and timelines can make a huge difference in foreign markets.
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2017-02-16

Look to Europe for new opportunities!

On February 15, the European Parliament approved the Comprehensive Economic and Trade Agreement (CETA), the trade deal between Canada and the European Union.
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2017-08-30

NAFTA The next round of negotiations

Negotiations have kicked off regarding the NAFTA agreement—and finding middle ground seems to be increasingly difficult.
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2017-06-09

Our Time at the 2017 STELA Colloquium

Université Laval’s Dairy Science and Technology Research Centre (STELA), a member of the Institute of Nutrition and Functional Foods (INAF), held its colloquium on May 29–30.
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Pêcherie Manicouagan

Pêcherie ManicouaganFrom the river to your plate!

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2016-11-22

SIAL 2016 The latest trends in the agri-food industry

Last October, Larouche Marketing Communication travelled to Paris to participate in a major event for the agri-food industry: the Salon de l’innovation alimentaire.
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2017-02-09

The advantages of a solid marketing plan

No matter what size of your company, you should have a marketing plan.
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2017-10-26

The influence and impact of an employer brand

In today’s tight labour market, employer branding has become a hot topic.
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2017-03-23

The new trends in product packaging

Good packaging must showcase its product.
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2018-03-29

The SOCOM launched its new brand image

On March 28, 2018, the Société des communicateurs de Québec (SOCOM), a non-profit organization dedication to Québec’s marketing communications industry, launched its new brand image.
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2016-11-30

The US presidential election Challenges for Québec

Never before in history has a US election generated so much buzz and coverage as the one held this past November.
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2016-11-09

Tips to driving traffic to your website

Attracting visitors to your website can be a challenge—especially if you are unsure of the techniques that can be used.
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2017-05-11

Tips to inciting your employees to become brand ambassadors

Did you know that employees are probably your company’s best ambassadors?
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2016-10-26

Trade Agreement (CETA) on Québec’s agri-food industry The impact of Canada-European Union Comprehensive Economic

Supporters of the Canada-European Union Comprehensive Economic and Trade Agreement (CETA) say that the agreement will offer many advantages for the Canadian economy.
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Temoignages

2017-06-09

Why Hire a Communication Agency Instead of Doing the Work Internally?

Outsourcing is a collaborative business technique between two companies where one company hires another to handle a part of its activities.
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2017-04-20

Why investing in your logo is a smart idea

The Internet abounds with inexpensive solutions—and businesses have increasing access to a wide variety of free or cheap resources and tips.
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2017-06-13

Why measuring your marketing ROI is so important

Businesses calculate their returns on investment (ROIs) on many different departmental projects.
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2017-02-23

Why you should integrate traditional marketing with digital marketing

For any business in today’s competitive landscape, it is essential to be present on the web to increase sales.
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