Stronger than wood
As a manufacturer of laminated hardwood flooring for dry van trailers, PROLAM has focussed on the things that can strengthen—or destroy—a trailer’s floor in order to create durable floors.
To communicate the benefits, quality, and durability of PROLAM floors to a very conservative market while highlighting its three proprietary technologies.
- United States
- Advertising campaign
- Visual identity
- Positioning statement
- Sales tools
- Design and layout for a trade show
- Trailer floor distributors
- Transportation companies
- Trailer manufacturers
Marketing and export strategy
We created, in English first, a positioning statement to promote PROLAM’s philosophy and the technological advances developed by its team.
DRIVEN BY INNOVATION
MOTIVE PAR L'INNOVATION
We designed and developed all the communication and focused the message on the company’s three proprietary technologies: Zig-Zag, P•u•R and Waxin. We also designed the visual identity for each of these technologies and created a tutorial video demonstrating the wood’s physical properties to resist moisture.
We categorized the website information by buyer profile. In addition, the company features its workers on the home page to reflect the importance the management team places on its employees to build and market its products.
En allant chez Larouche, c’est comme si on allait à notre département de communication et marketing.