Stronger than wood

As a manufacturer of laminated hardwood flooring for dry van trailers, PROLAM has focussed on the things that can strengthen—or destroy—a trailer’s floor in order to create durable floors.


The challenge

To communicate the benefits, quality, and durability of PROLAM floors to a very conservative market while highlighting its three proprietary technologies.

  • English
  • French
  • Spanish
  • Canada
  • United States
  • Advertising campaign
  • Visual identity
  • Positioning statement
  • Sales tools
  • Video
  • Design and layout for a trade show
  • Website
Target market
  • Trailer floor distributors
  • Transportation companies
  • Trailer manufacturers

Marketing and export strategy

Our accomplishments

We created, in English first, a positioning statement to promote PROLAM’s philosophy and the technological advances developed by its team.


We designed and developed all the communication and focused the message on the company’s three proprietary technologies: Zig-Zag, P•u•R and Waxin. We also designed the visual identity for each of these technologies and created a tutorial video demonstrating the wood’s physical properties to resist moisture.

prolam site web ang

We categorized the website information by buyer profile. In addition, the company features its workers on the home page to reflect the importance the management team places on its employees to build and market its products.

En allant chez Larouche, c’est comme si on allait à notre département de communication et marketing.

Benoit Risi, directeur général PROLAM