Lighting lives

LUMCA manufactures exterior lighting intended to create an ambiance. This company can handle any kind of exterior lighting project or specifications, whether urban or rural.

lumca logo ang

The challenge

To create positioning for a new line of products LUMCA would be showcasing at a trade show in Las Vegas, and to do so within a very short timeframe.

Languages
  • English
  • French
Markets
  • Canada
  • United States
Accomplishments
  • Visual identity
  • Positioning statement
  • Brand management
  • Sales tools
  • Videos
  • Design a kiosque and floor plan for a trade show
Target markets
  • Distributors
  • Manufacturing representatives
  • Architects and landscape architects
  • Cities
Mandate

Design and market a new brand

Our accomplishments

The lighting market is very competitive, so a unique and distinctive positioning was in order. After analyzing the competitors, who were focussing primarily on design features, we opted for a positioning to highlight how LUMCA’s ingenuous products could enhance living spaces.

Since North America is the primary market for distribution, we created the positioning in English first: “LUMCA: Lighting Life.” It was adapted for the French-speaking market as: “LUMCA Illuminer la vie.”

We presented this positioning in words and images for all communication initiatives, including a special deployment for the industry’s renowned Las Vegas trade show in May 2014.

 
 
Larouche comprend les 4 valeurs de LUMCA; les résultats, la flexibilité, l’audace et le plaisir.

Jean-Rock Fournier, co-président LUMCA