LUMCA manufactures exterior lighting intended to create an ambiance. This company can handle any kind of exterior lighting project or specifications, whether urban or rural.
To create positioning for a new line of products LUMCA would be showcasing at a trade show in Las Vegas, and to do so within a very short timeframe.
- United States
- Visual identity
- Positioning statement
- Brand management
- Sales tools
- Design a kiosque and floor plan for a trade show
- Manufacturing representatives
- Architects and landscape architects
Design and market a new brand
The lighting market is very competitive, so a unique and distinctive positioning was in order. After analyzing the competitors, who were focussing primarily on design features, we opted for a positioning to highlight how LUMCA’s ingenuous products could enhance living spaces.
Since North America is the primary market for distribution, we created the positioning in English first: “LUMCA: Lighting Life.” It was adapted for the French-speaking market as: “LUMCA Illuminer la vie.”
We presented this positioning in words and images for all communication initiatives, including a special deployment for the industry’s renowned Las Vegas trade show in May 2014.
Larouche comprend les 4 valeurs de LUMCA; les résultats, la flexibilité, l’audace et le plaisir.