A family culture

Berger is a family business that has been producing and distributing customized horticultural mixes for its customers’ crops for more than 50 years.

berger logo ang

The challenge

The company wants to pass the torch to the third generation, so we had to orchestrate this transition efficiently and develop a new image intended to position the company as a leading player in its market.

Languages
  • English
  • French
  • Spanish
Markets
  • Canada
  • United States
  • Mexico
  • Asia
Accomplishments
  • Brand management
  • Visual identity
  • Positioning statements
  • Press releases
  • Sales tools
  • Videos
  • Design and layout of trade show space
  • Exterior signage
Target markets
  • Distributors
  • Cooks
  • Interior designers
  • Architects
  • Commercial furniture manufacturers
Mandate

To design a new corporate image

Our accomplishments

We created, first in English, strong positioning in order to clearly express the company’s mission.

  • Grow more
  • Grow faster
  • Grow smarter

We designed and developed the imagery as well as messages for all communication channels in English, French, and even Spanish in some cases.

 
 
 

Tools required by the sales force were created as well as packaging for all product lines in order to better promote the brand.

We designed the look of the trucks as well as signage for the plant and the offices. We also standardized organizational communication by sharing the new image with employees.