The naturally consulted resource

The Centre d’expertise sur la construction commerciale en bois (Cecobois) is an organism whose mission is to support and facilitate the growing use of wood in multi-family and non-residential building construction in Québec. Cecobois offers technical support services and continuous education to building professionals by sharing wood design know-how.

Cecobois

The challenge

Promoting an organization in start-up mode in which everything had to be done.

Accomplishments
  • Brand creation
  • Visual identity
  • Sales tools
  • Web portal (1st version)
  • Web application (calculation tools)
  • Videos
  • Technical guides
  • Case studies
  • Gala
  • Print advertising
Target markets
  • Architects
  • Designers
  • Contractors
  • Engineers
Languages
  • English
  • French
Markets

Canada

Mandate

To create a brand and showcase Québec’s wood sector

Our accomplishments

In this mandate, anything was possible and everything had to be done. We designed the visual identity, defined the communication focus, shared technical information though a web portal and managed a growing user community through a private section of the portal.

Cecobois also wanted to create the first ever gala to recognize construction projects in which wood has been showcased. We designed the trophy for professionals, their customers as well as for general contractors. We also helped design and orchestrate the gala’s first “Prize for Excellence.”

To efficiently share knowledge of wood techniques, we created many communication tools, such as:

  • Newspapers
  • Technical guides
  • Case studies
  • Technical data sheets
  • Videos
  • Various publications

Our mission was to showcase exceptional material that is part of our building heritage.