INSIGHTS

Here, you'll find our latest articles. Come back often or sign up for our newsletter to get the latest trends and news in your industry.

Our most recent article
2018-06-08

A wind of change for SOCOM

On June 5, at their Annual General Meeting, members of the Society of Communicators of Quebec (SOCOM) elected a new presidency at the head of the organization.
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2017-07-13

DESIGN  Do you really need to follow the trends?

According to a recent study conducted by Microsoft, the average attention span of a human has decreased by 33% over the past 15 years.
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2017-08-17

First impressions count Why your website matters for your business web 

Your website should reflect your company’s positioning, unique selling proposition and values.
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2017-02-16

10 marketing-communication initiatives you need to plan to export to foreign markets

Exporting internationally is not a decision that you can take lightly.
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20 years in B2B

2017-01-19

2017 economic perspectives How you can plan your commercialization efforts for maximum impact

As the new year is already underway, many businesses are wondering what’s in store for 2017.
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2017-02-07

Automation in Canada A new era for manufacturers has begun

In Québec, the manufacturing sector is comprised of 10 000 businesses that employ over 450 000 people.
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2017-02-02

Best practices for writing on the web

Writing for the web is much different than other types of writing.
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2017-10-10

Changes in the traditional and digital media landscapes

Traditional and digital media are not in competition: they actually complement one another.
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2017-02-28

Choosing between an agent and distributor for your sales abroad

Your marketing strategy dictates the way you will sell, distribute and deliver your products in another country.
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2017-07-13

Coop Agrilait gears up in response to influx of european cheeses

Coop Agrilait has taken action in response to the massive influx of European cheeses by choosing Larouche Marketing Communication as its agency of record.
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2017-04-06

Corporate social responsibility A must for all companies

Today, people are much more aware and wary of what public figures, the media and companies communicate to them.
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2016-10-26

Exporting to the United States? Leverage the power of marketing communications

Due to its size, proximity and similarities with Canada, the United States is one of the main target markets for many Canadian companies.
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2016-12-07

Four marketing trends to plan for in 2017

Any company looking to succeed must develop a solid and actionable marketing strategy that is aligned with its business plan.
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2017-05-31

Globalization at the Brink? Interview with Peter Hall – Chief Economist at EDC

On May 25, Peter Hall, Chief Economist at Export Development Canada (EDC), was in Quebec City to give his annual presentation “Let’s Talk Exports”.
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2016-11-22

Hire an expert to commercialize your products thanks to Investissement Québec

Innovation—and remaining competitive—is at the top of many companies’ list of priorities.
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2017-04-25

How B2B and ecommerce can go hand in hand

According to a study by the CEFRIO in 2014, only 29% of online purchases came from B2B companies.
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2017-08-10

How Digitally Mature Are You?

In the debate over how to revitalize manufacturing, the implementation of digital technologies is a core concern.
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2016-12-01

How to stand out at a tradeshow

In order to stay ahead of the competition and attract attention during a tradeshow, it’s important for your company to remain on top of the latest trends and be properly equipped to organize your next event.
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2017-05-25

How you can prepare to comply with Canada’s new anti-spam legislation

Beginning on July 1, 2017, Canada’s anti-spam laws will come into full effect.
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2018-04-04

Image de Mark B2B agency joins Larouche Marketing Communication

Québec’s B2B marketing communications sector is about to change over the next weeks.
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2017-01-25

Industry 4.0

Industry 4.0 is hot in the manufacturing sector.
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2018-06-05

Internships at Larouche Marketing Communication; A unique experience

At Larouche, we have the habit of integrating interns into our team.
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2017-03-17

Jean-François Larouche Honorary President of the Gala de la relève en communication

On March 16, 2017, the Pierre Lassonde Pavilion at the Musée national des beaux-arts du Québec, played host to the Gala de la relève en communication.
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2017-05-10

Larouche ends Stéphane Veilleux’s life—as a freelancer

After two months of watching Stéphane Veilleux prowl the agency’s hallways, Jean-François Larouche decided it was time to convince him to become his new creative director.
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2017-06-02

Larouche Helps T-CAAN to Work Harder

T-CAAN, Canada’s largest and most extensive network of independent advertising, marketing and communication agencies, held its annual conference this week.
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2018-02-01

Larouche Marketing Communication welcomes Claude Desrochers as Chief Strategy Officer

Larouche Marketing Communication is thrilled to announce Claude Desrochers as the agency’s new Chief Strategy Officer.
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2017-05-03

Larouche Marketing Communication welcomes new director of digital strategy

Larouche Marketing Communication is pleased to welcome Faouzi Abdelkéfi to the team as its new Director of Digital Strategy.
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2017-03-30

Leitao’s budget Businesses come out big winners

On March 28, 2017, Carlos Leitao unveiled Quebec’s 2017-2018 budget, which Premier Philippe Couillard described as the “budget of hope”.
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2017-07-27

Leverage your digital strategy to boost your exports

When you decide to export your products, having a competitive advantage with your production efficiency, pricing and timelines can make a huge difference in foreign markets.
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2017-03-16

Leveraging artificial intelligence in your business

Artificial intelligence (AI) may appear surreal—but it permeates our day-to-day lives.
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2017-02-16

Look to Europe for new opportunities!

On February 15, the European Parliament approved the Comprehensive Economic and Trade Agreement (CETA), the trade deal between Canada and the European Union.
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2017-03-23

Managing your brand image How valuable is your company brand?

Every company has an image that it wants and an image that it currently projects in the eyes of consumers.
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2016-11-09

Mergers and acquisitions The importance of a solid marketing plan

A merger or acquisition of a competitor is often a solution businesses consider to accelerate their growth or diversify their product portfolio.
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2017-08-30

NAFTA The next round of negotiations

Negotiations have kicked off regarding the NAFTA agreement—and finding middle ground seems to be increasingly difficult.
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2016-10-26

Negotiations in the lumber industry Impacts on Québec exporters

Since the last lumber trade agreement in 2006, Québec’s forestry industry has lost thousands of jobs due to the rights and quotas imposed by the United States.
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Tafisa

Tafisa CanadaMore real than nature

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2017-02-09

The advantages of a solid marketing plan

No matter what size of your company, you should have a marketing plan.
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2016-10-26

The importance of social media for Canadian manufacturers

Now, more than ever before, social media is part of our day-to-day lives.
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2017-10-26

The influence and impact of an employer brand

In today’s tight labour market, employer branding has become a hot topic.
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2017-04-27

The latest on the Canada-US softwood lumber dispute

For the fifth time since the beginning of the 80s, Washington has trigger a highly volatile commercial dispute in the softwood lumber industry.
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2017-03-09

The manufacturing industry The digital transformation

In this day and age, can you still envision taking all of your orders by phone, updating your inventory manually, or using a print map to find your way?
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2018-03-29

The SOCOM launched its new brand image

On March 28, 2018, the Société des communicateurs de Québec (SOCOM), a non-profit organization dedication to Québec’s marketing communications industry, launched its new brand image.
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2016-12-01

The US presidential election Challenges for Québec

Never before in history has a US election generated so much buzz and coverage as the one held this past November.
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2017-01-27

Three leaders in business development join the Larouche Marketing Communication

Jean-François Larouche, President of Larouche Marketing Communication, is thrilled to welcome three new business development advisors with strong reputations in their respective fields: Rémi Boudreault, Gaston Déry and Nour Sayem will play important roles in the agency’s growth.
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2017-05-11

Tips to inciting your employees to become brand ambassadors

Did you know that employees are probably your company’s best ambassadors?
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2017-05-04

Top tips to secure funding

The adage says that money doesn’t grow on trees.
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2016-11-09

Trade Agreement (CETA) on Canadian manufacturers The impact of the Canada-European Union Comprehensive Economic

The major and historic Canada-European Union Comprehensive Economic and Trade Agreement (CETA) has just been signed and the ripple effects on the Canadian economy are only just beginning to be observed.
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2016-11-22

Upcoming trends in the manufacturing industry The new role of marketing

For quite a few years, and particularly during the 2008-2009 recession, the manufacturing sector in Canada has experienced a downturn.
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2017-05-16

Using online customer reviews to promote your business

Did you know that online reviews have become important criteria for potential customers as they decide with which company they want to do business?
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Temoignages

2017-06-09

Why Hire a Communication Agency Instead of Doing the Work Internally?

Outsourcing is a collaborative business technique between two companies where one company hires another to handle a part of its activities.
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2017-04-20

Why investing in your logo is a smart idea

The Internet abounds with inexpensive solutions—and businesses have increasing access to a wide variety of free or cheap resources and tips.
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2017-06-13

Why measuring your marketing ROI is so important

Businesses calculate their returns on investment (ROIs) on many different departmental projects.
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2017-02-23

Why you should integrate traditional marketing with digital marketing

For any business in today’s competitive landscape, it is essential to be present on the web to increase sales.
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