On March 16, 2017, the Pierre Lassonde Pavilion at the Musée national des beaux-arts du Québec, played host to the Gala de la relève en communication. This year, Jean-François Larouche, President of Larouche MC, had the honor of presiding over this very special evening for students in marketing communications. The entire Larouche MC team was in attendance.

The gala brought together over a hundred students hoping to land an internship and gain invaluable work experience. For Jean-François Larouche, helping the next generation of marketing communications professionals is very exciting. “Working with students helps us stay connected to the energy and optimism future graduates have. They are bright and very interested in the marcom field,” explained Mr. Larouche. During the evening gala, Mr. Larouche gave a thought-provoking and inspirational talk that encouraged students to seize opportunities and persevere to achieve their goals. 

Le Gala de la relève en communication is a gala organized by students in the Communications Bachelor’s Degree program at the Université Laval. The gala rewards students’ excellence and involvement in marketing communications with scholarships and internships. The gala is also a great opportunity for students to network with professionals in the field. 


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