Larouche Marketing Communication welcomes Claude Desrochers as Chief Strategy Officer
Larouche Marketing Communication is thrilled to announce Claude Desrochers as the agency’s new Chief Strategy Officer. He has joined the Larouche team with inspiring determination.
Claude has over 15 years of agency experience and an impressive background in B2B and B2C communications for large-scale companies in the manufacturing and high-tech sectors as well as for high-end products. Claude has an acute understanding of clients’ realities, how to effectively execute global strategies, and how to create compelling and coherent messages.
He also favours a 360-degree approach that includes a strong brand strategy, the right level of creativity, the development of multi-platform content, and simplicity in carrying out projects—all while ensuring a high-level of quality that discerning, forward-thinking clients have come to expect.
“Claude is a definitive asset to our team as we help our clientele carry out their growth strategies and achieve their business goals,” explained Jean-François Larouche, President of Larouche Marketing Communication. “His role in the agency is great news for us as well as our clients, which are looking to expand into new markets and dealing with a context of full employment in Canada.”
Claude will work with the Larouche team to develop the overall strategies of the agency’s clients. His approach and seasoned expertise will be mainly dedicated to Larouche’s B2B division.
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