What drives us every day

Strategy

  • Marketing plan
  • Communication plan
  • Strategic analyses

This is where we decide on the overall plan. We need to understand your vision for your business, identify opportunities and competitors, analyze your target markets, trends as well as your strengths and weaknesses, and plan what initiatives need to be carried out.

Creation

  • Brand image
  • Advertising campaigns
  • Communications strategy

The dictionary defines “creation” as bringing something into existence and making something happen. At Larouche, we like to create ways so that your brand, products and services can shine. We use imagery, words, tones and rhythm to incite emotions with your target clienteles and tell a story that will incite them to action.

After having studied, understood and planned, our mission is to bring our ideas to life and take both your brand and company to new heights.

Design

  • Brand identity and visuals
  • Graphic design

Our graphic designers understand that design is effective only when it is backed by a well-thought-out communication strategy. Design must convey the tone of the messages you are trying to convey. Typography must facilitate reading and understanding. Images and colours highlight your company’s brand image.

Content creation

  • Research
  • Copywriting
  • Translation and adaptations
  • Editing

Whatever is well conceived is clearly said. Knowing what to say—with the right words—is key to conveying your messages and unique selling proposition to target audiences. What’s more: if you have expansion plans, you need to have relevant and useful content, in both French and English, that is aligned with the specificities of Canadian, US and international markets.

This process means that we need to understand products and research your market in order to create compelling content.

Digital services

  • Web sites
  • Web applications
  • Ecommerce
  • Intranet portals
  • Search engine rankings

Online marketing and communication play a vital role in the success of any company—and both show no signs of slowing down. We’ve understood this reality for many years.

In order to provide the most effective and easy online customer or user experience, you need to rely on Larouche’s experts who master all the latest online marketing trends and technologies. At Larouche, we remain committed to understanding up-and-coming trends and innovating for our clients.

Media services

  • Strategy – Traditional and digital media
  • Media buying and placement

Have you decided to invest in strategic planning and looking for what marketing initiatives you should deploy? We know that it is very important to get your messages across to your target audiences using the right media, frequency and timing.

Why bother exhibiting at a tradeshow if your clients and prospects have no idea you are there? Why launch a product if you don’t make an announcement and support it with frequent communications? Why develop a new market segment or brand image if you don’t spread the word to the right people?

For results that positively impact your business, rely on the Larouche team.

SOCIAL MEDIA

  • Community management
  • Content creation

Building a community, arousing curiosity, creating target groups and increasing followers and brand awareness. Showing the world that you are present and active on social media. Developing ties with your followers and getting them stoked on your brand. All of this is what the Larouche team achieves when you partner with us for your social media strategy. We’ll weed through the hype and give you a practical action plan—with the right messages and networks—to achieve your online marketing objectives.