Passion and talent to carry out your B2B projects

Larouche B2B is the ideal agency to support you through each phase of commercializing your products or services. We share your drive to achieve your business goals.

We are a team of forward-thinking marketing communication professionals that are dedicated to our clients’ success. We offer effective and practical solutions—both from a creative and strategic standpoint. Take your business to the next level with Larouche B2B.

Jean-François Larouche
President
35
Years of
experience
650
Books on
publicity
10k
Steps
each day

Jean-François studied at the Institut d'études politiques in Paris and has held almost every position in a typical ad agency, including being artistic director and account manager. Having worked in the United States for Gams Group and in Toronto for Young and Rubicam, Jean-François has always been passionate about advertising and marketing communication. He launched his own business in 1996, bringing a more North American approach to the way Québec businesses marketed their products. Since 2006, he established his own agency and acts as President, Creative Director and Business Development Manager.

Jean-François
Stéphane Veilleux
Creative Director
4
times at the
Cannes Lions
7
shutouts
in hockey
last year
93k
hairs falling out
one by one

A friendly team player, Stéphane has helped propel growth for leading brands like Labatt Breweries, Expedia, Ubisoft, BRP, Volkswagen, Weight Watchers, KFC, and the Government of Québec, but also for exciting but lesser-known ones. His work has attracted kudos, winning numerous awards locally and around the world. He has also sat on many different juries, including for Créa (Quebec), the Marketing Awards (Canada), the Summit Awards (U.S.A.), and the Cristal Festival (Europe).

Stéphane
Myriam Larouche
Project Manager and Administration Director
20
Years of
experience
5
Years in a
radio station
4
Viewings of the
Mad Men series

After studying music at the Conservatoire de Québec, Myriam went on to work in radio and was host for several programs in Grand-Sault and Victoriaville. In 1996, she made the leap and started the business adventure with her brother, Jean-Francois, with whom she has worked for 20 years. When she is not at the agency, she has her nose buried in a book about the history of Québec City.

Myriam
Raynald Laflamme
Graphic Designer
40
Years of
experience
2
Exhibits
1
Renovated
house

Always extremely passionate about his work, Raynald has a 40-year track record in graphic design. He started his career in screen printing and design in the publishing world. He continued to work as a graphic designer, spending the past 10 years at Larouche. Always on the hunt for the latest design trends, he is always inspired and constantly comes up with fascinating new ideas. His creative vision and positive attitude are greatly appreciated by the entire team.

Raynald
Cyril Hébert-Tremblay
Web integrator and programmer
10
Years of
experience
30
days a plant
I took care of
survived
26k
Achievements
points in WoW

Cyril became interested in computers and math at a very early age. It’s no surprise that he has worked as a web integrator and programmer for over 10 years. Thanks to his college degree, work experience, and ability to learn by himself, Cyril always keeps up-to-date on technology trends. He’s always a very fast worker!

Cyril
Sabrina Bouabcha
Chargée de projets
1
nouvelle expression
québécoise
par jour
6
années
d'éxperience
9
années
de natation

Titulaire d'une maîtrise en marketing, management et communication, elle a cumulé, au fil des ans, de l'expérience tant du côté annonceur que du côté agence. Sabrina est forte d'une expérience à l'international notamment pour le compte de Ferdinand Bilstien, le Groupe Renault et à la production de Master Chef, une émission mondialement connue. Sabrina apporte maintenant son expertise à Larouche Marketing Communication en tant que chargée de projets.

Sabrina
Rémi Boudreault
B2B Strategic Advisor

For over 40 years, Rémi Boudreault has helped several companies, primarily in the manufacturing industry, to improve their performance levels, decrease their operational costs and achieve their market development goals in Canadian and international markets. As Bombardier's Regional Director for 12 years and Business Development Director for several Québec-based manufacturers that export on a global scale for 18 years, the Larouche MC team is pleased to work work with Mr. Boudreault and leverage his long-standing expertise.

Rémi
Gaston Déry
Industry and Environmental Strategic Advisor

Gaston Déry is recognized as an active contributor to Québec economic development. As a major proponent of sustainable development, he was the recipient in 2007 of the Phénix de l'environnement du Québec in the Mise en valeur des espaces naturels et de la biodiversité category. He frequently gives conferences on sustainable development and integrating social responsibility approaches in business strategies.

Gaston