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Steel and Aluminum Support the B2B2C chain

On June 11, the Minister of the Economy, Science and Innovation, Dominique Anglade, announced to nearly forty companies in the steel and aluminum sector that the Government of Quebec will support their activities via its ESSOR program.
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A wind of change for SOCOM

On June 5, at their Annual General Meeting, members of the Society of Communicators of Quebec (SOCOM) elected a new presidency at the head of the organization.
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DESIGN  Do you really need to follow the trends?

According to a recent study conducted by Microsoft, the average attention span of a human has decreased by 33% over the past 15 years.
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First impressions count Why your website matters for your business web 

Your website should reflect your company’s positioning, unique selling proposition and values.
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Grow your business by adopting a digital strategy

In this day and age, can you still envision taking all of your orders by phone, updating your inventory manually, or using a print map to find your way?
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10 marketing-communication initiatives you need to plan to export to foreign markets

Exporting internationally is not a decision that you can take lightly.
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2017 economic perspectives How you can plan your commercialization efforts for maximum impact

As the new year is already underway, many businesses are wondering what’s in store for 2017.
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2017 graphic design trends

At the beginning of each year, each industry predicts the trends that will impact the months to come.
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Automation in Canada A new era for manufacturers has begun

In Québec, the manufacturing sector is comprised of 10 000 businesses that employ over 450 000 people.
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Best practices for writing on the web

Writing for the web is much different than other types of writing.
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Changes in the traditional and digital media landscapes

Traditional and digital media are not in competition: they actually complement one another.
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Choosing between an agent and distributor for your sales abroad

Your marketing strategy dictates the way you will sell, distribute and deliver your products in another country.
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Coop Agrilait gears up in response to influx of european cheeses

Coop Agrilait has taken action in response to the massive influx of European cheeses by choosing Larouche Marketing Communication as its agency of record.
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Corporate social responsibility A must for all companies

Today, people are much more aware and wary of what public figures, the media and companies communicate to them.
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Ecommerce How you can build consumer trust

According to a study carried out in 2016 by eMarketer, 44% of Canadians are still wary of making online purchases.
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Four marketing trends to plan for in 2017

Any company looking to succeed must develop a solid and actionable marketing strategy that is aligned with its business plan.
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Globalization at the Brink? Interview with Peter Hall – Chief Economist at EDC

On May 25, Peter Hall, Chief Economist at Export Development Canada (EDC), was in Quebec City to give his annual presentation “Let’s Talk Exports”.
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How Digitally Mature Are You?

In the debate over how to revitalize manufacturing, the implementation of digital technologies is a core concern.
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How to stand out at a tradeshow

In order to stay ahead of the competition and attract attention during a tradeshow, it’s important for your company to remain on top of the latest trends and be properly equipped to organize your next event.
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How you can prepare to comply with Canada’s new anti-spam legislation

Beginning on July 1, 2017, Canada’s anti-spam laws will come into full effect.
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Image de Mark B2B agency joins Larouche Marketing Communication

Québec’s B2B marketing communications sector is about to change over the next weeks.
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Internships at Larouche Marketing Communication; A unique experience

At Larouche, we have the habit of integrating interns into our team.
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Jean-François Larouche Honorary President of the Gala de la relève en communication

On March 16, 2017, the Pierre Lassonde Pavilion at the Musée national des beaux-arts du Québec, played host to the Gala de la relève en communication.
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Larouche Marketing Communication creates brand-new visual identity for Fromagerie de I’Isle-aux-Grues

Already renowned for its high-quality products, Fromagerie de l’Isle-aux-Grues recently launched six new fine cheeses for cheese shops and other gourmet stores.
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Larouche Marketing Communication welcomes Claude Desrochers as Chief Strategy Officer

Larouche Marketing Communication is thrilled to announce Claude Desrochers as the agency’s new Chief Strategy Officer.
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Leitao’s budget Businesses come out big winners

On March 28, 2017, Carlos Leitao unveiled Quebec’s 2017-2018 budget, which Premier Philippe Couillard described as the “budget of hope”.
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Lépine Cloutier / Athos

Lépine Cloutier / AthosKnow how to start the conversation

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Leverage your digital strategy to boost your exports

When you decide to export your products, having a competitive advantage with your production efficiency, pricing and timelines can make a huge difference in foreign markets.
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Leveraging artificial intelligence in your business

Artificial intelligence (AI) may appear surreal—but it permeates our day-to-day lives.
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Look to Europe for new opportunities!

On February 15, the European Parliament approved the Comprehensive Economic and Trade Agreement (CETA), the trade deal between Canada and the European Union.
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Managing your online reputation

Online review sites, such as TripAdvisor and Yelp, are growing in popularity among Internet-savvy customers.
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NAFTA The next round of negotiations

Negotiations have kicked off regarding the NAFTA agreement—and finding middle ground seems to be increasingly difficult.
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Strategy and key messages


The advantages of a solid marketing plan

No matter what size of your company, you should have a marketing plan.
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The art of the pitch

Are you looking to obtain funding, or sell a product or service in a very convincing way?
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The influence and impact of an employer brand

In today’s tight labour market, employer branding has become a hot topic.
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The SOCOM launched its new brand image

On March 28, 2018, the Société des communicateurs de Québec (SOCOM), a non-profit organization dedication to Québec’s marketing communications industry, launched its new brand image.
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Tips to inciting your employees to become brand ambassadors

Did you know that employees are probably your company’s best ambassadors?
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Top tips to secure funding

The adage says that money doesn’t grow on trees.
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Using online customer reviews to promote your business

Did you know that online reviews have become important criteria for potential customers as they decide with which company they want to do business?
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When your brand, intellectual property and marketing work together

Your brand and products represent your company and its vision.
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Why Hire a Communication Agency Instead of Doing the Work Internally?

Outsourcing is a collaborative business technique between two companies where one company hires another to handle a part of its activities.
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Why investing in your logo is a smart idea

The Internet abounds with inexpensive solutions—and businesses have increasing access to a wide variety of free or cheap resources and tips.
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Why measuring your marketing ROI is so important

Businesses calculate their returns on investment (ROIs) on many different departmental projects.
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Why words matter How effective communication helps your commercialization efforts

The words you use in your advertising, brochures or website reflect your ideas.
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Why you should integrate traditional marketing with digital marketing

For any business in today’s competitive landscape, it is essential to be present on the web to increase sales.
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