Did you know that online reviews have become important criteria for potential customers as they decide with which company they want to do business? Google also takes into account customer reviews to rank websites on its search engine.

When you perform a search, Google identifies three local results that it deems are the most relevant. Online reviews therefore play an important role in your company’s credibility. Other websites, such as Yelp or Yellow Pages, can also greatly influence your SEO results; in some cases, these are the first results that appear—even before those from Google +. The reason? Google considers these sites credible referral links. 

The goal in getting online reviews is to optimize your SEO so that your website can rank higher than your competitors on search engines. Customer reviews generate original and unique content on your products and services; the quality and amount of reviews impact organic search results. The more a review contains keywords that pertain to your industry, products or services, the more likely your website will attain top search engine rankings. 

It stands to reason that your company may not always have positive customer reviews. In order to keep your online reputation in check, create Google alerts that will notify you each time someone mentions your business or brands. A stellar, proactive customer service is nevertheless your best bet to mitigate negative comments. For more tips, read our post, Managing your online reputation.

For companies looking to achieve high search engine rankings, customer reviews are a must. Dedicating time and effort to garnering reviews is an easy and effective approach to increasing brand awareness, especially for smaller businesses that need reviews—online or not—to boost their reputations. Make sure that before you initiate any campaign to get online reviews, you start with a rock-solid SEO strategy.  


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