Proud of its 60 years of expertise in producing superior quality horticultural mixes, Berger chose Larouche Brand and Communications to propel its visual identity as well as its messages on a North American scale. Therefore, Larouche harmonized Berger’s graphic standards and enhanced its various key messages using simple and distinctive visual codes to create a strong, coherent, and impactful brand image. The new visual identity and messaging reflect Berger’s commitment to excellence and innovation in horticulture. The mandate also included the design and artistic direction of photos taken to represent the different imaging systems: employees, the work environment, and products.
