Les Coops de l’information, a Quebec-based media collective dedicated to providing accessible local news, commissioned Larouche to develop a brand awareness campaign. The “Je suis” (I am) campaign aimed to elevate the brand’s recognition and celebrate the essential role of the artisans behind their publications. In collaboration with the client, Larouche crafted the campaign’s strategy and creative concept, overseeing the artistic direction of the photo shoot and designing digital and print posters distributed across various media channels throughout the province. This multi-channel approach increased the Coops’ visibility and highlighted their contribution to local journalism in Quebec’s media landscape.
