Niedner, a manufacturer of high-performance hoses, entrusted Larouche with the launch of its brand new product for the municipal sector: the ALTRA PRO. The ALTRA PRO is a reinvented low-pressure hose, specially designed for fire departments. Larouche designed the entire launch, including product naming and visual identity, production of an informative promotional video, creation of a product page, design of communication materials for a trade show, as well as the deployment of an engaging digital campaign with social media posts and photo editing. The agency also developed a catchy slogan and relevant key messages to accompany this new product.
